Mous

Press

For Press Inquiries, contact either:

US Based
Name: Nicole Cobuzio
Email: nicolec@lotus823.com 
Office: +1 (732) 212-0823 ext. 102 // Mobile: +1 (201) 602-3853

UK Based
Name: James Day (Co-Founder)
Email: james.day@mous.co 
Mobile: +44 7583933694

Press Kit (Assets & Press Release) - https://www.dropbox.com/sh/f3mpg3w39vndn30/AAAEig57K5xp6ctw7hxCdPSWa?dl=0 

Press Release

Fashion technology company Mous™ launches slim, elegant Limitless iPhone cases on Indiegogo, providing ultimate drop protection
The Limitless and is equipped with Airo Shock technology to protect from drops up to 12 feet.

LONDON – November 16th 7am PST/3pm GMT, 2016 – Mous, a fashion technology company and creator of Mous Musicase, today announced that its new range of Mous Limitless iPhone cases is now available for pre-order on Indiegogo. Crafted out of beautiful, premium materials like bamboo, walnut, Kevlar, leather and marble, each case provides military-grade drop protection without compromising on style.

In order to achieve the strength needed to adequately protect mobile phones while keeping Limitless’ small size and elegance, Mous created a smart material called Airo Shock™ that contains micro bubbles. Upon the user dropping his or her phone, the air captured within these bubbles compresses, dissipating and dampening energy for drops up to 12 feet. The greater the drop height, the greater the cushion provided by the material. Whereas other protective cases add bulk to a smart device, Limitless cases only add 2.6mm of thickness to an iPhone.

The team however has gone much further with their testing, dropping it from 40ft on a crane and throwing it around recklessly in new Apple Store in Reagent Street. Not a scratch!
Apple Store Drops:
https://www.youtube.com/watch?v=cfgHnSflZ04
Crane Drop: https://www.youtube.com/watch?v=L6uQ-cHGUjo                               

The Mous Limitless range has been universally designed to fit both iPhone 6 and iPhone 7 models, eliminating the burden of having to purchase a new phone case upon upgrading devices. A universal case for both the iPhone 6 Plus and iPhone 7 Plus models is also available.

Beyond protection and style, each case offers functional benefits due to a small embedded steel plate for attaching magnetic accessories.

Every case comes with a free mount that can stick to virtually any flat surface around the house; useful for watching movies in bed or reading emails for work.

More accessories are in development, including a wallet, flex mount, and battery pack that will be unveiled during the campaign:

“We developed the Limitless system to combine style, protection and functionality. From research, we often found cases that nailed just one element: maybe they look good but break easily, or they’re functional and protective, but look terribly bulky,” says James Griffith, Co-founder of Mous. “We’ve strived to break this mold and deliver a case that achieves all three via the Limitless accessory system.” 

Mous will continue to expand its range of Mous Limitless iPhone accessories as well as incorporate new cases and accessories for additional phone models, including Samsung phones, as soon as early 2017.

Pre-orders begin November 16 on Indiegogo at special early bird pricing up to 50 percent off at $29 (approx £23) and will be delivered before Christmas 2016.

To find out more about the Mous Limitless iPhone case range and Indiegogo campaign, go to www.mous.co or connect with Mous on Twitter (@mouscase) and Facebook.

About Mous

Mous is a fashion technology company headquartered in London and founded in September 2014 by a vibrant young team with the mission to create the world’s best phone accessories. After launching their first product, Mous Musicase, in October 2015, Mous saw the opportunity to design innovative, modular solutions to address a variety of other mobile phone challenges. Mous will continue to expand its range of Mous Limitless iPhone accessories as well as incorporate new cases and accessories for additional phone models, including Samsung phones, as soon as early 2017.

For more information about Mous, visit www.mous.co. Connect with Mous on Twitter - www.twitter.com/mouscase 
Facebook - www.facebook.com/mouscase
Instagram - www.instagram.com/mouscase

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